America Counts: Stories Behind the Numbers

Welcome to the 2020 Census, the first to offer everyone the opportunity to respond online. New uses of technology are transforming the way the U.S. Census Bureau will attempt to count every person in the United States once, only once, and in the right place.

It’s a long way from the last decennial census in 2010, when all the questionnaires were on paper and an iPhone 4, early Samsung or HTC cellphone were considered state of the art. Now there is a broad array of social media platforms and chatbot technology, plus millions more homes now have consistent access to the internet.

The Census Bureau is leveraging cutting-edge solutions and practices that will expand outreach and awareness campaigns.

Using tech innovations helps the Census Bureau reach and connect with traditionally hard-to-count populations, which include tech-savvy young and mobile millennials.

Chatbot Technology and Digital Assistants

Social Media

Cyberattack Defense

Optimizing Search Engine Results

Deterring Spam

Why Census Bureau and Tech Are Compatible